It is easy to lose focus on what we need in order to have a sense of well-being. This is especially true considering how popular culture places so much emphasis on material possessions and personal image. We are inundated with advertisements that lure us into thinking that we want shiny jewelry, expensive attire, perfect faces and bodies, and the latest gadgets, etc. These things all garner attention and provide for some satisfaction, but the pleasure derived from these things is shallow and ephemeral. This series explores the notion of luring through the lens of satirical narratives meant to provoke critical and introspective thinking.